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February 25, 2021 Word of the Day

incentive /ɪnˈsɛntɪv/ noun
incentive
/ɪnˈsɛntɪv/
noun

plural incentives

A store offering 50 percent off – as an incentive for shoppers
A store offering 50 percent off – as an incentive for shoppers
Definition of INCENTIVE

: something that encourages a person to do something or to work harder

[count]

  • Our salespeople are given financial incentives for reaching their quotas. [=if they reach their quotas they are paid more money]

  • The rising cost of electricity provides a strong/powerful incentive to conserve energy.

  • The government offers special tax incentives for entrepreneurs.

  • The company is offering a special low price as an added incentive for new customers.

[noncount]

  • employees who lack incentive

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