plural incentives
: something that encourages a person to do something or to work harder
[count]
Our salespeople are given financial incentives for reaching their quotas. [=if they reach their quotas they are paid more money]
The rising cost of electricity provides a strong/powerful incentive to conserve energy.
The government offers special tax incentives for entrepreneurs.
The company is offering a special low price as an added incentive for new customers.
[noncount]
employees who lack incentive