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watchword

1 ENTRIES FOUND:
watchword /ˈwɑːtʃˌwɚd/ noun
plural watchwords
watchword
/ˈwɑːtʃˌwɚd/
noun
plural watchwords
Britannica Dictionary definition of WATCHWORD
[count]
: a word or phrase that expresses a rule that a particular person or group follows : slogan