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ego

ego /ˈiːgoʊ/ noun
plural egos
ego
/ˈiːgoʊ/
noun
plural egos
Britannica Dictionary definition of EGO
[count]
: the opinion that you have about yourself
psychology : a part of the mind that senses and adapts to the real world compare id, superego

massage your ego

see 2massage
see also alter ego